We’re thrilled to announce the launch of an exciting new Knowledge Transfer Partnership (KTP) project between SR Mailing Ltd and the University of Leeds, This initiative brings together industry and academia to co-create innovative solutions for the sustainable packaging sector, aimed at transforming the sustainable packaging industry through Artificial Intelligence (AI) and Large Language Model (LLM) technologies.
SR Mailing Ltd is a pioneering force in sustainable packaging. Since 2014, we have dedicated ourselves to delivering environmentally responsible packaging solutions tailored for e-commerce businesses. Our commitment to maximising the use of recycled materials helps reduce waste, cut carbon emissions, and support global efforts toward a circular economy.
🚀 The Power of Partnership
This project is a true collaboration between industry and academia. Our academic team from the University of Leeds includes:
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Professor Barbara Summers (Academic Lead)
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Dr Peizhi Shi (Academic Supervisor)
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Dr Xingjie Wei and Aritad (Alan) Choicharoon (Academic Support)
Each team member brings valuable expertise in AI, data analytics, behavioural modelling, and decision sciences. Together, we are embarking on a mission to develop a smart, LLM-enhanced decision support system tailored to the challenges and opportunities of sustainable packaging.
🌍 Why This Matters
SR Mailing has been committed to creating eco-friendly packaging solutions for e-commerce businesses. Our goal is simple: reduce environmental impact by maximising the use of recycled and recyclable materials. But as the demand for sustainability grows, so too does the complexity of the choices businesses face.
That’s where AI comes in.
With the help of the University of Leeds, we’ll be integrating LLMs into our data systems to provide:
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Smart analytics for sustainability decision-making
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AI-powered customer support to recommend ideal eco-packaging
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Enhanced operational workflows for greater efficiency and impact
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Personalised sales and marketing tools for green-minded clients
📊 Academic Support That Goes Beyond Research
The University of Leeds team isn't just providing technical expertise—they’re also helping us:
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Set up robust sustainability metrics
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Ensure ethical AI deployment
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Evaluate environmental impact throughout the product lifecycle
This collaboration gives us access to the latest research and best practices in green innovation, AI ethics, and business decision support.
🌱 Leading the Way in AI-Driven Sustainability
Through this innovative KTP project, we are leveraging academic insight to enhance our technical capabilities. The integration of Artificial Intelligence (AI) and Large Language Models (LLMs) will transform our approach to data analytics, customer engagement, and internal operations. By harnessing these technologies, we aim to create a dynamic, intelligent decision support system that empowers our teams to make informed, data-driven choices across the supply chain.
One of the project’s key goals is to develop AI tools that assist customers in identifying optimal eco-friendly packaging alternatives based on their specific product needs, shipment volumes, and environmental goals. Using natural language processing, the system will interpret customer queries and match them with our most suitable green solutions—dramatically improving efficiency and sustainability.
The academic collaboration provides us with vital access to cutting-edge research, best practices in ethical AI, and a robust framework for evaluating environmental impact. Our academic partners will also help us establish meaningful sustainability metrics, enabling SR Mailing to track and communicate the environmental benefits of our products more transparently.
Furthermore, by embedding LLM-powered systems into our marketing and sales pipelines, we anticipate smarter customer insights, enhanced service personalisation, and streamlined operations. This will not only increase our competitiveness in the sustainable packaging sector but also position SR Mailing as a trailblazer in AI-enhanced environmental innovation.
💚Our Final Thoughts
With this KTP, SR Mailing is taking a major step toward becoming a sector leader in AI-enhanced sustainability. As we expand our capabilities, we’re building smarter, greener systems—not just for us, but for the future of the packaging industry.
We’re incredibly proud of this partnership with the University of Leeds and excited about the positive changes it will bring. The journey toward a more sustainable world is complex, but together—with AI, insight, and innovation—we’re making it easier for everyone to take part.
